How to Increase Your Influence as a Leader or Marketer

As a leader, you need to influence key people who affect your success, including your client, your manager, your team, your peers, and your vendors.

And if you are a marketer, you need to influence your prospects to sign up or buy, and your customers to buy again.

Rober Cialdini, author of the book, “Influence: Science and Practice“, is one of the foremost authorities on influence.

In this short video, Cialdini’s summarizes six scientific principles of persuasion.

Take them to heart and use them in all your leadership and marketing communications starting today!

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Binod Maliel